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Gadar 2’s Success Sparks Surge in Political and Patriotic Cinema
A surge of political dramas and patriotic movies is set to grace the silver screen ahead of the upcoming general elections. Fueled by the success of the period film “Gadar 2,” the industry is abuzz with exciting projects.
Kangana Ranaut will step into the shoes of Indira Gandhi in the film “Emergency,” while a biopic on Atal Bihari Vajpayee is in the pipeline. Renowned director Vivek Agnihotri, known for “The Kashmir Files,” is gearing up for the release of “The Vaccine War” this month. Additionally, a sequel to Sunny Deol’s patriotic film “Maa Tujhe Salaam” is on the horizon.
With nationalist films striking a chord with the prevailing sentiments, experts in the film industry anticipate their continued popularity, expecting them to wield significant influence on the cultural landscape in the run-up to the elections.
Yusuf Shaikh, the business head of feature films at production and distribution firm Percept Pictures, commented, “Anything pro-India is welcome and appeals to the masses. ‘Gadar 2’ definitely changed the game, and similarly, if made like a human drama with the correct cinematic elements that manage to entertain audiences, it can be a popular genre.”
Social Media’s Influence on Political Cinema and Cultural Pre-election Settings
Election campaigns employ various mediums like print, social media, and grassroots activities. Cinemas, as a potent tool, can engage audiences effectively, but experts caution against exploiting patriotism or promoting divisive narratives. Recent polarizing films like “72 Hoorain” and “Akelli” faced box office failure.
Regional variations exist; non-Bharatiya Janata Party-ruled states, particularly in South India, may not embrace such movies. Social media also plays a role in disseminating ideas from these films. Political analysts suggest these films can shape nationalist sentiment in the pre-election period, but their mass reach remains uncertain.
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